Socially responsible investing has been a known concept for several decades now. In the past, it was used to drive behavior against tobacco, alcohol producing companies or apartheid in countries. It got prominence in its new avatar since 2006 when UN developed the Principles of Responsible Investing (PRI), and the same framework was adopted for ESG investing. Socially responsible investing has of course been a bedrock of doing business in Tata Group much before it became mainstream.